Story Telling/A Great Story
Story telling is joke telling
Make me care: You want the story to be interesting, something that actually makes the reader/listener care about it.
Try telling the story without saying or writing it, make the audience work to figure out what is happening. Tell them 2+2 not 4. Make them think to figure it out.
Drama is anxiety with a mix of uncertainty.
Use what you know, use things that you know, things that you feel.